Cookie Policy
Last updated: 28 June 2026
1. What are cookies?
Cookies are small text files that a website stores on your device when you visit. They let the site remember your actions and preferences (such as your language and your cookie choice) and help us understand how the site is used. We also use “similar technologies” (such as local storage) for the same purposes; in this policy we refer to all of them as “cookies”.
2. Your consent comes first
In line with EU rules and the guidance of the Belgian Data Protection Authority, non-essential cookies (analytics and marketing) are only placed after you give your consent. When you first visit, a cookie banner lets you Accept all, Reject all, or Manage preferences by category. Rejecting is as easy as accepting.
You can change or withdraw your choice at any time:
3. Categories of cookies we use
3.1 Strictly necessary / functional cookies
These are required for the website to work properly and cannot be switched off. They are set without consent because the site cannot function without them.
| Example | Purpose | Type / retention |
|---|---|---|
| alm_consent | Stores your cookie consent choice | First-party · 6 months |
| alm-lang | Remembers your selected language (EN/NL/FR) | First-party (local storage) · persistent |
| Session / security tokens | Keep the site secure and forms working | First-party · session |
3.2 Analytics cookies (consent required)
These help us measure traffic and understand how visitors use the site, so we can improve it. Information is aggregated and does not directly identify you. They are only set if you accept analytics.
| Example | Purpose | Type / retention |
|---|---|---|
| _ga, _ga_VJ0PPE8LPZ (Google Analytics 4) | Measure visits, pages viewed and aggregated statistics | First-party · up to 24 months |
| _clck, _clsk (Microsoft Clarity) | Aggregated usage analysis and session replay of site interactions | First-party · up to 12 months |
3.3 Marketing / advertising cookies (consent required)
These are used to measure the results of our advertising, so we can see which ads lead to enquiries. They are only set if you accept marketing. We use them for measurement of our own campaigns, not to build profiles for third-party advertisers.
| Example | Purpose | Type / retention |
|---|---|---|
| _gcl_au, _gcl_aw (Google Ads) | Attribute an enquiry (form, WhatsApp, email or call) to the ad that brought you here | First-party · up to 90 days |
| Google forwarding number data | Measure phone calls that start from an ad visit | Third-party · varies |
4. How the banner enforces opt-in
Our cookie banner blocks non-essential scripts until you give consent for the relevant category. Microsoft Clarity, for example, is not loaded at all until you accept analytics.
The Google tag (Google Analytics and Google Ads) is handled slightly differently, using Google Consent Mode v2. The tag itself loads on page view, but it starts in a fully denied state: it stores no cookies, no advertising identifiers and no personal data, and only sends anonymous, cookieless signals. When you make a choice, your consent is passed to it immediately. Cookies are only ever written after you accept the matching category, and refusing means none are written at all.
5. Managing cookies in your browser
In addition to our cookie settings, you can manage or delete cookies directly in your browser. Most browsers let you block or remove cookies from the settings menu. Note that blocking strictly necessary cookies may stop parts of the site from working.
6. More information
For details on how we handle personal data more broadly, see our Privacy Policy.